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Monday, March 17, 2014

The Future Is Now


Yesterday I had a tremendous opportunity to teach a private DVRT (Dynamic Variable Resistance Training) Workshop for a club in New Jersey and a topic came up during the workshop that I always love to talk about...Making their job a career.
When speaking to someone about this, there are a couple of questions that I like to ask them first:
1.  What kind of car do you want to drive?
2.  What type of house do you want to live?
3.  How many children do you want to have?
4.  How many vacations would you like to take a year?
Once we have received all their answers...I than ask them how much money do they have to make in order to make their dream a reality.  The answer that I always get is....A TON OF MONEY....and my response to it is...YOU ARE CORRECT and how do you plan on getting there.  This is where the conversation stops...People know where they want go, but most of the time do not know the exact route that it is going to take in order to get there.
So here is how we are going to form the exact route to get them where they would like to be:
If your goal is to make $75,000.00...Lets breakdown the exact numbers that it would take to get there:
One-On-One Personal Trainer
Goal:  $75,000.00
Revenue Per Month (Goal / 12 months) = $6,250.00
Revenue Per Week (Revenue Per Month / Number of Weeks-4) = $1,562.50
Number of Sessions Per Week (Each client pays $80.00, but the trainer only gets $40.00 per session):  39 ($1,562.50 / $40.00 = 39 sessions per week
Number of Session Per Day (week consists of 6 days because you want to be nice to yourself and give yourself a day off) = 6.5 sessions per day
Now if you break down these numbers, you realize that it is not impossible to make $75,000.00 in one year, but now we have to look at the reality of it.  We did not take into account holidays, snow days, client cancelations, clients on vacations (because we all know that if you do not train your clients...they do not pay you), and please make sure that you and your family do not have any type of emergency because you can not cancel any sessions for the next 365 days...Now our goal does not look as easy to attain as it did a couple of minutes ago.
Now that reality has stepped in and we have figured that it is going to be very difficult to achieve our goal with the plan that we are currently on...We have to think about what numbers can be changed in our breakdown.  Remember our goal is to make $75,000.00:
Increase the number of months in a year...CAN'T
Increase the number of weeks in a year...CAN'T
Increase the number of days that you work during the week...The answer is that you can work 7 days per week, but lets not establish a plan to burn you out...Let's just say, for argument sake, that you can not work more than 6 days per week.
The only thing that we can change is how much money we make per hour.  My goal is to find you a way to not just make $40.00 per hour...If I was able to find you a way to make $60.00, $80.00, or OMG...DO I DARE SAY IT...$100.00 per hour...Would that make achieving your goals a lot easier...ABSOLUTELY!!!!
The answer to our question is Small Group Personal Training 
If you would like to find out more about how I completely changed my business to what it is today at Next Generation Training Center, you are going to have to stay tuned to next weeks version of Next Generation Fit Pro's "Mo Money Monday"
See you guys next week

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